Management

Guerrilla Management is a brand and artist management company. We manage brands and bands. We advise and provide infrastructure and resources to optimize careers of musicians, athletes, creatives and signature brands in the high-speed, ever-changing world of entertainment, technology and cannabis. We build teams, strategies and foundations for our clients to optimize the many realms of the industries where fresh content, new platforms and most importantly integrity are the keys to successful, long-standing careers and businesses.


Our core principles are built on the belief that the brand, the artist/entertainer and the events that have visceral and  authentic connection to their fans and consumers is the foundation of success and longevity. We support our clients by listening to what their vision is and together develop a plan to reach goals in the most future forward, provocative and independent manner possible. We like to create long term strategies and partnerships that support the vision, smart business and financial planning. We are open source thinkers, collaborators, innovators, creators and expert strategists that connect and execute.

Event Production and Brand Partnerships

We love to throw a party! Having produced some of the hottest themed concerts, festivals and events including some of SXSW Tech and Music Festival's hottest brand parties, a 30+ date Soulshine Wellness/Yoga/Music Tour, 80,000 capacity - Power To The Peaceful Music Festival San Francisco, Roots and Electronic Music Festival - Bay Area Vibez in Oakland and the Cannabis Technology, Media and Investment Conference - New West Summit. Our team are experts at logistics, budgets, production and branding and we are noted for our efficient and fun attitude to get the job done. It takes an enormous amount of detail and the right crew to execute an amazing, unforgettable experience and also bringing in the right sponsorships for the event. Selling and living "the experience" is what we do. 

Cannabis Business Consultants and Partnerships

We are leaders in the billion dollar+ legal Cannabis Industry. We personally know and work with top company founders, thought leaders and entrepreneurs in the industry. Not only do we produce the "TedX meets TechCrunch of the Cannabis Industry" - New West Summit B2B & Consumer Conference, we vet and connect brands and international investors for strategic partnerships.

With over 20+ years in the entertainment and cannabis industries, we have an expansive network of relationships with brands (cultivators, edibles, distribution, private labels manufacturing, retailers) and major and independent booking agents and celebrities for endorsement and sponsorships.